Best of 2013: The Magical Thirst Green Moment at Heineken Thirst
Over 20,000 pairs of hands flew up in a sea of light at Heineken Thirst on Saturday, 14 December at Sepang International Circuit. For an instant the massive Heineken Green Stage was bathed in the glow of thousands of individual smartphone screens as the crowd showed their appreciation for a line up of some of the leading talents in the dance music industry.
For Heineken Thirst, it was our largest talent roll call so far. Global EDM superstar and pioneer producer David Guetta. Afrojack, W&W, Madeon, Nervo, Example, R3hab, Goldfish & Blink, XU, Bunga and BATE spread across two massive stages: the Green Stage and the Star Arena.
“What really sets the bar for Heineken Thirst is the custom-built festival site, the bars and VIP areas that reflect our commitment to creativity, excellence and progressive new music experiences,” comments Jessie Chuah, Marketing Manager of Heineken Malaysia. “This year, that experience literally unfolded before the eyes of the crowd. From the moment our consumers entered it was clear they were embarking on a journey inside the world of Heineken Thirst.”
Read more: Heineken Thirst event review
An enormous gateway greeted them as they entered Heineken Thirst. From there the Green Stage dominated the festival site. Unfolding like a sail, twin towers on either side of the stage established the origami design concept on which the rest of the festival site design was based.
Those reflective sails added texture, depth and drama to the Green Stage, which helped to drive the performances by David Guetta, Afrojack, Nervo, Goldfish & Blink and BATE to new Heineken Thirst heights.