Heineken Thirst is an outdoor electronic dance music festival event in Malaysia and venue for the debut of the Godskitchen Boombox, where cutting-edge electronic music, art and motion graphics collide to bring a night of colossal soundclash.
With some of the world’s top DJs and producers among the performers plus a twist on food, fashion and interactivity, it will be a great day out for everyone with a thirst for music and more.
Heineken’s music programs provide cutting edge and new music experiences for its consumers in Malaysia. Perhaps best known for our Thirst and Heineken Green Room program, we are moving forward with a variety of new platforms for 2011.
Heineken Thirst: Fusing cutting edge electronic sounds and creative lifestyle content, Thirst is about music and its impact on everything we do. From fashion to design to art, music fuels our passion and propels our daily lives. Offering new and immersive ways to experience music, Thirst is a journey through the senses and a celebration that brings together music fans and creative talents around a custom-designed futuristic festival site.
Heineken Green Room: bringing together leftfield electronic music from the international and local arenas in a marriage of cutting edge music and event production that promotes local, regional and international talent on a level playing field.
Heineken Green Space: putting the events into the hands of our consumers. A bi-monthly series of bespoke events designed by Heineken Music fans, giving them the opportunity to throw their personal music event of the year.
In addition, under the Heineken banner we celebrate diversity supporting international music events such as Rainforest World Music Festival. With Rainforest World Music Festival we have helped to establish Malaysia as one of South East Asia’s leading world music destinations, and helped to grow and develop an event that plays host to music as varied as Celtic funk and karnatic grooves.
What unites all of these programs is our shared commitment to innovation and new music experiences.
Find out more on Heineken Thirst events