Avicii Announces ‘The Days’ New Single on PRMD Records
Now undeniably a global star and one of the world’s most sought after DJs to boot, Avicii is proud to announce ‘The Days’, the first single to be taken from eagerly awaited follow up album ‘Stories’. Set for a UK release date on 23rd November, with the full album release to follow in 2015, ‘The Days’ is a testament to Avicii’s consistently evolving musical ethos and a single that feels ready to build on the phenomenal success of ‘True’, which has now sold over 5 million copies worldwide.
‘True’ also boasted 2013’s fastest-selling single in ‘Wake Me Up!’, charting at #1 in a mammoth 84 territories in the process, and it’s legacy has grown to completely redefine the stylistic underpinnings of contemporary dance music. Immersing acoustic and folk sensibilities within an entirely electronic setting, Avicii has not only established a sound unique to himself, but a sound that resonates loudly with global audiences and even the most esteemed of his contemporaries, having now sold over 25 million singles worldwide.
PRMD Records (pronounced pyramid) is the newly launched independent record label behind emerging artists Cazzette as well as global icon Avicii. Based in Sweden, PRMD Records’ primary focus is on releasing electronic music. It also has a string of recording studios and video production facilities to help develop its talent. With a strategy of creating innovative campaigns and taking the music to the fans first before the market, PRMD has already grown into a label with a forward thinking reputation. To date it has executed the successful worldwide campaigns of both Cazzette’s ‘Eject’ album and Avicii’s debut album ‘True’.