Rudimental – ‘Not Giving In’ Music Video (Warner Music Exclusive)
“Not Giving In” features John Newman and Alex Clare on vocals and is the second single off the album. The single hit # 1 in the UK singles charts and the UK Dance Charts in 2012. The music video for the single was filmed in Manila, Philippines and is the story of real life B-boy champion Mouse and his brother and their lives growing up in the city’s poverty.
The two are forced to go their separate ways as Mouse escapes the underbelly of poverty by becoming a successful street dancer whereas his brother becomes trapped in a life of gang violence, drug crime and a murder that eventually results in his death. The video was directed by photographer Josh Cole, who is a close friend of Mouse.