Johnnie Walker Black Circuit Lounge, Swedish Marque
KUALA LUMPUR, 28 August 2010, Johnnie Walker® the award-winning world’s number one Scotch whisky and global partner of Formula 1™ team Vodafone McLaren Mercedes since 2005, invited Malaysians and guests from as far as Singapore, Moscow, Bangkok, Hong Kong, and Paris to Step Inside the Black Circuit Lounge for the ultimate party of the year at the stylishly modern Swedish Marque showroom off Jalan Sungai Besi on Saturday.
The KL architectural showpiece had been stunningly transformed into the exclusive Black Circuit Lounge, a luxury private club in the spirit of an exclusive Monaco race after-party. To add to the air of anticipation and mystery surrounding the night, the ultra-chic and star-studded crowd of more than 750 invited guests were informed of the venue only a week before,
And in true Johnnie Walker® fashion, guests at the Black Circuit Lounge received first class service and personal treatment even before they arrived at the venue. From the gold chrome coated invitation cuffs and the specially engraved Limited Edition Johnnie Walker® Black Label Centurion bottles, to the complimentary valet service and clean contemporary decor, every detail of the night was meticulously carried out in exquisite detail.
Classy and elegant Johnnie Walker ambassadors took early guests through a Journey of Taste mentoring and professional butlers served popular specially crafted Johnnie Walker® cocktails and indulgent canapés to a star-spangled guest list that included illustrious figures from the Malaysian music, motoring, business and entertainment industries. Reshmonu, Henry Golding, Megan Tan, Chermaine Poo, Ash Nair, Roshan Narayan, Joanne Kam and Hansen Lee among others graced the black carpet, in addition to the night’s celebrity MCs Sarah Lian and Adrian Seet.
“I feel privileged to be back at the Black Circuit Lounge,” commented Reshmonu. “It’s the perfect climax to an action packed weekend. Yesterday I was honoured to take part in the Johnnie Walker® Pit Crew Experience, where, along with 48 lucky hand-picked Malaysians, I was able to experience what it really feels like to be in an actual pit crew race team. We did it all: changing tires in timed pit stops, adjusting car wing settings, and learning how to communicate effectively between a professional driver and your crew members to get our team’s car across the finish line in the fastest time and in the safest way, adhering to all official regulations. It was challenging, tough work and the pit crew teams totally deserve this amazing party thanks to Johnnie Walker, which taught all of us a great deal about precision, control, and seamless teamwork.”
And talking of seamless teamwork, the man given the daunting task of opening the Black Circuit Lounge for this cast of newly-minted race crews and glamorous A-Listers was Malaysia’s own Charles added, “The Black Circuit Lounge is all about exposing the style and global glamour of an authentic Grand Prix Paddock experience to our most valued fans; to give loyal consumers of Johnnie Walker insider access to the high-flying exclusive lifestyle of world racing that few are privileged to, delivered with a cracking international race party event. Our strong partnership with Vodafone McLaren Mercedes, the Formula 1™ team with world champion drivers Jenson Button and Lewis Hamilton, celebrates a natural pairing of two companies with an irrepressible desire to move forward, to innovate, and to succeed. I’d also like to reiterate the importance of the Never Drink and Drive initiative as we take responsible drinking very seriously, and encourage everyone to always stay in control.”
For more information about the Johnnie Walker® Black Circuit Lounge and to hear news about the next event, Step Inside www.blackcircuit.com.my and click “Like” on www.facebook.com/ johnniewalkermalaysia to stay connected with insider access and exclusive offers only from Johnnie Walker.