Johnnie Walker Brings A Taste Of The Elite Lifestyle To Malaysian Nightlife
World’s No.1 Scotch whisky brand invites Malaysians to experience exhilarating indulgences with the new CIRCUIT NIGHTS series
Since the success of the first CIRCUIT LOUNGE in Malaysia, JOHNNIE WALKER® is introducing the CIRCUIT NIGHTS club series. The new series of race parties aim to provide loyal fans from across the country an opportunity to experience the glamorous and sophisticated lifestyle of motorsports.
To open the series, JOHNNIE WALKER® will be bringing the sights and sounds of Korea to Butter Factory on 4 October 2013 with CIRCUIT NIGHTS Korea in conjunction with the Korean race weekend.
With each party adopting a special theme, CIRCUIT NIGHTS are delivering some of the best elements of CIRCUIT LOUNGE to select and prominent nightspots in Malaysia. Guests will be treated to an exquisite selection of JOHNNIE WALKER® signature cocktails, such as crowd favourites “Fresh Gold” and “Johnnie Gold Fashioned” crafted from JOHNNIE WALKER® GOLD LABEL RESERVE™. In addition, the series will be marked by the introduction of a unique and bespoke new cocktail: “Circuit Night”.
Natalie Harley, Senior Brand Manager of JOHNNIE WALKER® Malaysia claims:
Through the CIRCUIT NIGHTS series, JOHNNIE WALKER® intends to enhance the consumer experience by bringing the ultimate VIP experience to outlets around Malaysia. CIRCUIT NIGHTS allows the greater public to access the inaccessible lifestyle of motorsports and immerse themselves in the luxury and glamour synonymous with JOHNNIE WALKER®.
The conception of the JOHNNIE WALKER® CIRCUIT NIGHTS series stems from the brand’s commitment to innovation and luxury – a commitment shared with the Vodafone McLaren Mercedes™ Formula One® team that has led to an enduring partnership. Through the STEP INSIDE THE CIRCUIT™ campaign, the pioneering partnership has provided money-can’t-buy insider access into the elite world of motorsports and consistently delivered new exclusive and exciting experiences for fans around the world.
As part of the JOHNNIE WALKER® global responsible drinking initiative, JoinThePact, each event will also feature opportunities for fans to make the pledge to “Never Drink and Drive”.
For more information on how to win passes to these exclusive parties, visit the JOHNNIE WALKER® Malaysia Facebook page: www.facebook.com/JohnnieWalkerMalaysia