Viacom & Twitter Announced Partnership on Twitter Amplify
Viacom International Media Networks and Twitter today announced an international partnership on Twitter Amplify, a program through which the companies will deliver social video advertising campaigns around the biggest programs and live events across VIMN’s platforms, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel and more.
Glenn Brown, Senior Director of Twitter Amplify, said: “We are excited to build on the success of our US Twitter Amplify partnership with Viacom by rolling it out internationally, including across the UK and Europe. The EMAs are the perfect way to start the program, allowing brands to tap into the conversations already happening on Twitter by offering people highlights and exclusive content across all devices.”
The partnership will launch with the “2013 MTV EMA,” airing live across MTV channels around the world from Amsterdam’s Ziggo Dome on Monday, 11 November at 3am (WIB), 4am (SIN/HK/PH/MAL).
Find out more about Twitter Amplify.