Bui-yen, better know as The Choobs started his journey in electronic music close to a decade back during the period when he still focused in his venture as a bar owner. Little does he know, he has grown from a self taught hobbyist to a working professional and currently proclaimed as one of the growing entrepreneurs in the DJing industry.
Spending almost entirely his time dedicated to the music industry, The Choobs spent years of experience gaining establishment in the local nightlife arena. Developing his popularity amongst industrialist, he developed recognition through his performance identity earning him countless shows locally and even internationally in famous venues such as Womb (Tokyo) and AgeHa (Tokyo). Over the years, he has played close 100 different venues with an average of at least 100 nights per year since 2012 for events such as club nights, outdoor events, product launches, art/music festivals, fashion shows and even private parties for celebrities.
As an individual constantly striving to shape the future in the DJing industry, he believes that the growth in electronic music trend does not only rely on spinning tracks and making beats. Hence several years back, he also founded music consultant company Boom Records, which directs music concepts for many reputable entertainment outlets and events around Malaysia. Infusing his persona, creativity and enthusiasm by not only being behind the decks, he aims to shift the movement of the local scene to uncharted territories.