Belvedere Vodka Celebrates Naturalness
Belvedere Vodka, the world’s original luxury vodka, is proud to celebrate its natural roots with the release of the ‘Be Natural’ manifesto, setting out what being natural really means to Belvedere, alongside the launch of the Belvedere Spritz Collection made of 100% natural and low-sugar cocktails. Transcending standard definitions of ‘natural’, Belvedere’s commitment goes beyond simply acting natural. The manifesto outlines ten tangible principles with a common message: keep it simple, real and clear.
“At Belvedere, we believe that being natural should flow into everything we do, and our new manifesto highlights our all-natural attitude, from the fresh local ingredients we select, to the agriculture partners we support, to the environmental impact we strive to reduce.” says Claire Smith Warner, Head of Spirit Creation and Mixology at Belvedere Vodka. “As we keep our vodka simple and naturally full of flavour, our drinks should follow a similar recipe. The Belvedere Spritz Collection is the best embodiment of this philosophy, all low in sugar, all refreshing and delicious.”