Hard Rock Cafe Rocks Historical Melaka for its Official Grand Opening
Hard Rock Cafe Melaka, located along quaint Jonker Street in the core zone of the Melaka UNESCO World Heritage Site, today celebrates the grand opening of the brand’s third and largest cafe in Malaysia, with a bang! Canadian singer and songwriter Dan Hill will perform live with additional performances by Made-in-Malaysia and Hard Rock Cafe Melaka’s resident band NRG.
Guitar Smash and Performance by Dan Hill Commemorate the Event
Hard Rock Cafe Melaka will also host a ceremonial guitar smash with Tan Sri Syed Yusof Tun Syed Nasir; Duncan Craig, Executive Vice President of Hard Rock Cafe Holdings; Michael Beacham, Hard Rock International Vice President of Franchise Operations & Development; and Dan Hill to commemorate the new cafe.
“Hard Rock embraces every culture in the world. The combination between Hard Rock and the rich culture of Melaka gives a new identity to the locals and our fans,” said Michael Beacham. “For over 20 years, Hard Rock has been welcoming locals and visitors to Malaysia through our franchise partner, the Sultan of Selangor, Sultan Sharafuddin Idris Shah; Tan Sri Syed Yusof and HPL Ltd, and our newest location will continue to offer Hard Rock’s unique hospitality.”
Spanning over 1,300 square-metres, the cafe has a seating capacity for 200 people, an upscale vibrant bar, a spacious outdoor dining area, a live entertainment space, and a Rock Shop. Hand-picked treasures from Hard Rock’s iconic memorabilia collection adorn the walls of the cafe.
Sultan of Selangor, Sultan Sharafuddin Idris Shah and Datuk Ir Idris Haron, chief minister of Melaka cutting the ribbon, marking the grand opening of Hard Rock Cafe Melaka
Fans can see items from legendary and contemporary musicians from around the world, including a Fender Telecaster guitar played and signed by the legendary Bruce Springsteen in the 90s; a Ludwig snare drum used onstage by Alex Van Halen during Van Halen’s 2004 world tour; a stylish white dinner jacket worn by the genius of funk, soul, pop and rock Prince; a jacket worn by will.i.am of Black Eyed Peas while he was out promoting his solo album Songs About Girls in 2007; Tom Petty’s suede jacket and Rickenbacker guitar; a vinyl suit worn onstage in the 90s by the outrageous Sir Elton John; and much more.
Guests enjoying the hospitality provided by Hard Rock Cafe Melaka during its grand opening.
Guests of Hard Rock Cafe Melaka can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu including the favourite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers. Hard Rock’s Smokehouse menu uses the very best Hickory wood chips to slowly cook its ribs and chicken to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favourites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.
The Melaka cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandises in its exclusive retail location. Melaka-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.
Since its establishment in 1971, Hard Rock has also been committed to a wide variety of philanthropic causes and activities around the world, and Hard Rock Cafe Melaka carries the causal commitment to its market. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe Melaka will give back locally, as well as participate in global corporate philanthropic initiatives ranging from breast cancer awareness programmes to rock icons’ favourite causes, through the annual Signature Series T-shirt program.
For more information about Hard Rock Cafe Melaka, please visit www.hardrock.com/melaka.