The Heineken Club Bottle Lights Up the Heineken Color Series
Following its exciting unveiling during Milan Design Week 2013 and its Malaysian debut at Heineken Thirst, the exclusive and limited edition Heineken Club Bottle continues to redefine the after-dark drinking experience with the Heineken Color Series this March and April.
The Heineken Club Bottle was the centrepiece of Heineken’s Maggazzini installation at Milan Design Week. Maggazini was conceived as an experimental creative space that featured collaborations between the brand – world renowned for expanding the boundaries of creative culture – and leaders in the design world. This collection of pioneering designers, artists and publications included Designersblock, PechaKucha, Cool Hunting, Joshua Davis, Tuttobene and Heineken Club Bottle creator, Matt W. Moore.
“The Heineken Club Bottle is one of the latest in a series of global Heineken design initiatives,” comments Jessie Chuah, Heineken Marketing Manager. “In Malaysia, we have a long history of working closely with the creative community on cutting edge art projects. The Heineken Color Series enables us to bring those international and local elements together to create a new experience for our Malaysian consumers.”
In normal daylight the aluminium Heineken Club Bottle features a frosted geometric pattern framing a signature green star. After dark, under ultraviolet (UV) light a new story emerges. A new personality of startling fluorescent greens and blues shines through, vividly lighting up the club space to reveal a stunning piece of hand-held art.
Heineken Club Bottle designer Matt W. Moore is one of the most electrifying graphic designers and installation artists of the last ten years. A pioneer of the Vectorfunk style of graphic design, his work blurs the lines between technology and street art. His Monumental Murals can be found on walls in cities across the world while his work with brands includes collaborations with companies like Heineken and even a design takeover of technology zeitgeist publication Wired.
At the Heineken Color Series, Kuala Lumpur will experience the UV magic of the Heineken Club Bottle. This exclusive series kicks off with BATE and Hulkas presenting a night of fast moving electronica and EDM at Vertigo on Saturday March 8. The Heineken Club Bottle later moves to KL’s biggest regular night, LOUD featuring Goldfish and Blink at Zouk on March 22. On April 5, the series closes at The Rabbit Hole, an exciting new concept bar and club on Changkat Bukit Bintang with special guest DJs to be announced. The Heineken Color Series will bring together music, fashion and design in an unforgettable Heineken Club Bottle experience.
Once again, Heineken works to push limits and boundaries to proudly serve you the most innovative and progressive new music experiences. To be part of Heineken’s exciting calendar of events, stay tuned at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).