Jack Daniel’s Rewards Consumer with Prizes Worth Over RM150,000
Grand prize winner Ms. Lim Soo Pyng with her brand new Harley Davidson motorcycle posing with Mr.Gwee Sze Kiat, Managing Director of Magnum Wines & Spirits Sdn Bhd and Mr.Brianhart Bulacja, Business Development Manager of Jack Daniel’s Southeast Asia.
Jack Daniel’s, the world’s number one American Whiskey today announced Ms.Lim Soo Pyng, as the lucky winner that walked away with a Harley Davidson motorcycle. The three month in outlet campaign that kicked off in April came to an end with a lucky draw event at Hard Rock Café. The popular blended whiskey, known for its bold square bottle and distinct black and white label, Jack Daniel’s is the master in the art of whiskey making.
Originally from America, this century old whiskey embodies a distinct character and flavor. Crafted from pure, iron-free spring water, yeast, and 100% natural whole grains: corn, rye, and barley malt, Jack Daniel’s Tennessee Whiskey is an all-natural product that makes a great drink on its own or in a cocktail. Until this day Jack Daniel’s is distilled in Lynchburg Tennessee, at the oldest registered distillery in the United States and distributed worldwide.
“Jack Daniel’s has been Malaysia’s preferred whiskey for many years and sales here have contributed to the brand being the world’s number one selling American whiskey. This initiative is an extension to our local campaigns to reward loyal and new customers. We are committed to organizing more activities and loyalty programs for our fans in Malaysia and you can expect to see many exciting announcement in the coming months,” said Mr. Brianhart Bulacja, Business Development Manager of Jack Daniel’s, Southeast Asia.
The long running whiskey brand launched a campaign that ran April through June-2013, where with the purchase of a bottle of Jack Daniel’s consumers were automatically in the running to win the all American motorcycle, Harley Davidson. Other attractive prizes include, 13-inch Macbook Pro, iPhone 5, iPad, Harley Davidson vouchers and limited edition JD merchandises.
The Grand prize winner, Ms.Lim Soo Pyng, said, “I am so excited to take home my very own Harley Davidson. I was very nervous during the draw and never thought that I would win the grand prize. I am extremely thankful to Jack Daniel’s for giving me the opportunity to take part in this competition.”
The contest garnered over a thousand entries and winners were selected through a draw system with the final live draw being done in front of a crowd of invited guests and journalists at the Hard Rock Cafe in Kuala Lumpur Malaysia today.
“We are planning to expand the brand in this region, especially in Malaysia through various marketing and sales initiatives. Consumers can expect to see a more refreshed approach from Jack Daniel’s as we rave up the brand presence. This contest is the beginning to many more initiatives that are planned out,” Mr. Brianhart Bulacja, added.
“We at Jack Daniel’s would like to congratulate all the winners and hope to organize more of these campaigns for our consumers.” Mr. Brianhart Bulacja, added.