MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the appointment of the first-ever MTV World Stage Insider, immediately following this morning’s special live screening of the 2013 “MTV Video Music Awards” (VMA) before a selected group of online media and bloggers who attended the VMA screening in Singapore and across MTV Asia’s social media channels. Multi-talented 24-year-old Matthew Zachary Liu, will now get to experience the coolest ten-day ‘job’ by being a part of the MTV social media team, representing fans and introducing them to the MTV Experience from the inside, via real time regular updates, videos, tweets, and photos of MTV World Stage Live in Malaysia 2013. Currently serving his national service as a firefighter, Liu is also an experienced host and active social media junkie. In being picked for the US$10,0001 gig, Liu beat a talented pool of entries from across Southeast Asia including Indonesia, Malaysia, Philippines and Singapore and emerged the top candidate after a Skype video call interview process with shortlisted potentials last week. His 1st day on the ‘job’ commences on 30 August till 9 September 2013.
The MTV Asia team took Liu by surprise when they conducted a covert operation to notify him of his new role when he was at the airport last Thursday. Catch his surprise in the short video clip by the MTV crew.
Tagged as not the usual nine-to-five role, the hunt for MTV World Stage Insider was launched on 1 August through MTV Asia’s Facebook, Twitter and Instagram accounts and the hunt was open for twenty days. Potential social media mavericks submitted creative, innovative and even humorous blog and video entries on a variety of social platforms, with the unique #InsideWS hashtag.
Liu emerged top-of-the-class amongst a host of applicants, impressing MTV Asia with his creative social media resume. Complemented by a wealth of local and regional experience accumulated since his teenage years, Liu’s exciting resume include the recent Singapore MediaCorp’s The Final 1 where he was the backstage live host, Singapore 2010 Youth Olympic Games, Singapore Idol, celebrity interviews with the likes of Maroon 5 and The Script and as the Programme Director of Radio Heatwave, Ngee Ann Polytechnic’s radio station where he was previously a student.
“Ten years ago, I was a kid who was introduced to and fell in love with the world of music entertainment because of MTV. To me, MTV is not just about music. It introduces what the next big thing is, it holds the power to create and shape the future generation. A decade later, I am chosen to be MTV World Stage Insider! It’s an unbelievable childhood dream that’s come true,” gushed Matthew Liu. “It’s an even greater honour to represent youths out there like myself, and to be part of that enormous influence on MTV’s audience. As the MTV World Stage Insider, I hope I can represent fans well in sharing stories on MTV World Stage Live in Malaysia that bring fans one step closer to experiencing their own MTV dream.”
“The MTV World Stage Insider joins the MTV social media team to immerse in the MTV Experience, amplify the passion and represent fans by showcasing what they want to see and hear at MTV World Stage Live in Malaysia. We expected great social media talents to surface through the hunt, but the quality of the submissions received were beyond what we imagined and further reinforced to us how many youths out there who are really connected to and influenced by MTV in Asia. It also made it almost impossible to choose!” said Ms Nam Ji Hee, Vice President, Digital Media, Viacom International Media Networks Asia. “Ultimately, Matthew not only has a strong social media presence, but he stood out amongst the others in his creativity and delivery. We believe he will bring an added dimension to MTV’s social media channels. His personality certainly makes a strong representation of the young, amazing lives that embody the MTV spirit.”
As the MTV World Stage Insider, Liu will actively engage MTV’s hyper-social audience through a ‘takeover’ of MTV Asia’s social media channels – Twitter and Instagram. He will have his blog reposted on MTV World Stage Live in Malaysia 2013’s official site, have a backstage pass2 and connect the MTV experience with fans – answering their questions, amplifying their interests, showcasing behind-the-scenes footage.
The much anticipated outdoor concert, with a performers’ line-up that includes Robin Thicke, Far East Movement, EXO and Joe Flizzow, takes place at Surf Beach at Sunway Lagoon on Sunday, 8th September. The concert is also expected to attract a live audience of around 15,000 fans. It is sponsored by Sunway Group, Xpax and Suzuki, and supported by broadcast partner, Astro. Local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.
MTV World Stage is a global series that brings multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.